Soon enough, companies in the US and the home base in Canada started to choose MAC’s products in different shades for their kits. This lipstick was the first of its kind to look the same on the lips the way it looked in its tube. Not long after that, they developed the first MAC lipstick drawing inspiration from a Flamingo. They were working out of Angelo’s hair salon’s kitchen where Vic Casale, a chemist, and Toskan’s brother-in-law-to-be, joined them. Angelo was the director of marketing, while Toskan became the creative director. They continued in this line of work until the early 80’s when they established MAC cosmetics. This creativity caught Angelo’s attention, and they decided to build a cosmetics line for editorial shoot purposes in the 1970s. He created the hand-trimmed natural brushes which he used in his kit. Toskan discovered that there were limited styling tools available and became fed up with it. At the salon, he met Toskan, working there as a sought-after makeup artist. And by 1969, he established a unisex salon in Toronto. He later went on to form a successful band in his teens. Angelo was into movie screening for kids in his neighborhood. These two men are the epitome of business success right from a tender age. Frank Angelo, a Toronto-based salon worker, and Frank Toskan, a makeup artist and photographer, are the establishment’s brains. MAC is a Canadian company established in 1985 to provide makeup and art cosmetics. M.A.C Branding Strategies About MAC Cosmetics.The core value that shapes this cause of events is driven down into the company’s history. Also, there is a wild collaboration of ideas put into the marketing of each product. The rate of creativity and energy put into the company’s campaign, and advertisement placement is top-notch. Despite the commitment to excellence and quality – which makes it seem as if the company doesn’t need to fight or push for its market share, MAC cosmetics advertising and campaigns offer a constant surprise. It is also one of the most exciting makeup companies on the market. No wonder it seems to be everyone’s favorite makeup brand. MAC cosmetics represents several years of excellence and commitment.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |